Web Survey Bibliography
Arbitron Inc., a provider of radio ratings data, conducted a test using a probability based address sample to recruit the general population, age 12 and older, to complete a one week web-based diary of their radio listening. Since web-based surveys historically have had lower response rates, there were several treatments in place to increase the response rate. In order to find the optimal mailing strategy for recruitment, the mailing experiment included several treatments such as advanced notice postcards, pre-recorded telephone messages, and an alternative package design. The purpose of an alternative package design was to establish whether a focus on completing a survey as an act of civic duty would appeal to households rather than the current approach of direct mail marketing materials such as flashy bulk packages, brochures, and non-monetary gifts. A personalization approach was tested which included a name on the letters or a generic “Arbitron Ratings Household” greeting. Also, packages were mailed each postal day, so an optimal day of week for mailing was identified. Finally, additional treatments were in place to increase response rates such as incentive choice (online Amazon Gift card or mailed Visa Gift Card), flexibility in survey start date, and an alternative mode option (mobile). In this presentation, we will present the results from the web-diary initiatives. We will also determine the combined impact of the non-deliverable rate and response rate of the personalized letters. Since the experiment included first-class as well as standard mail packages, we will determine the impact of postage on response rates. Finally, we will present the optimal mailing strategy for mail-based recruitment for an online survey.
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Web survey bibliography (4086)
- Presidential Elections in Iceland 2012 – Did online panel surveys give false hope to new candidates...; 2012; Jonsdottir, G. A., Dofradottir, A. G., Bjornsdottir, A. E.
- Website exit surveys. What can we measure with them?; 2012; Andreadis, I.
- Challenges and pitfalls of measuring wages via web surveys - some explorations; 2012; Steinmetz, S., Bianchi, A., Tijdens, K., Biffignandi, S.
- Adaptation of Cognitive Interviews for Web; 2012; Mohorko, A., Hlebec, V.
- The Usage of a Cloud Service as an Effective Way of Sharing Cognitive and Usability Test Information; 2012; Rouhunkoski, J., Godenhjelm, P.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Analyzing Functionalities for Online Questionnaire System (OQS); 2012; Atown, H. Y.
- Internet Mobility Survey Sampling Biases in Measuring Frequency of Use of Transport Modes ; 2012; Diana, M.
- Why one should incorporate the design weights when adjusting for unit nonresponse using response homogeneity...; 2012; Kott, P. S.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- Innovation in online data collection for scientific research: the Dutch MESS project; 2012; Das, M.
- Assessing the Magnitude of Non-Consent Biases in Linked Survey and Administrative Data; 2012; Sakshaug, J. W., Kreuter, F.
- Understanding the resilience of mail-back survey methods: An analysis of 20 years of change in response...; 2012; Rookey, B. D., Le, L., Littlejohn, M., Dillman, D. A.
- Using Collaborative Web Technology to Construct the Health Information National Trends Survey; 2012; Moser, R. P., Beckjord, E. B., Finney Rutten, L. J., Blake, K., Hesse, B. W.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Nonresponse and Mode Effects in a Two-wave Randomized Mode Experiment; 2012; Beach, S., Musa, D.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Professional Respondents in Internet Panels: Who are They and What Do They Do to Our Data?; 2012; de Leeuw, E. D., Matthijsse, S.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.
- Demonstration of the International Cross-Time, Cross-System Database; 2012; Miller, D.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- Where is Neutral? Using Negativity Biases to Interpret Thermometer Scores; 2012; Soroka, S., Albaugh, Q.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- Small sample surveys: Increasing rigor in supply chain management research; 2012; de Beuckelaer, A., Wagner, M. W.
- Question or Mode Effects in Mixed-Mode surveys: A Cross-cultural study in the Netherlands, Germany,...; 2012; de Leeuw, E. D., Nicolaas, G., Campanelli, P., Hox, J.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Using Online Panels for National Surveys of Low Incidence Populations: Findings from the CDC Influenza...; 2012; Boyle, J., Ball, S., Ding, H., Srinath, K. P., Euler, G.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K., Saunders, T., Jue, A.
- Use of a 2nd Reminder Mailing, Quick Response Code and Optimized Mobile Survey to Increase Response...; 2012; Cantave, M. A., Gentry, R. J.
- The Effect on Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Package...; 2012; Pens, Y., Gentry, R. J.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- Intensifying the Request: Results from an Experiment on Improving Internet Response Rates for Address...; 2012; Messer, B. L., Dillman, D. A.
- The Persistence of Attentiveness in Web Surveys: A Panel Study; 2012; Berinsky, A., Luks, S., Rivers, D.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.